Stop thinking only in terms of physical, bodily pleasure and you'll begin to understand what I'm saying. Humanity, by nature, lives for the fulfillment of personal goals and ambitions. All the way from sexual pleasure to being the greatest pianist ever, and everything in between. All largely driven by pride and ego, and being all to willing to sin to fulfill those desires and goals and not let anything get in the way of them. It's just who we are by nature in our separation from God. God is looking for a nation and kingdom of people who will reject and hate that and long for a life that is not driven by that.